CTR Target
> 1.5%
Cost per Lead
< Rp 15.000
Leads / month
150–300
Marketing 30-Day Calendar
Semua kegiatan harian untuk tim marketing — terbagi per minggu, tampil sebagai landing presentation dengan animasi masuk per minggu.
Day 1
Kick-off: rapat strategi bulan, tentukan KPI, budget iklan, dan target leads.
Day 2
Review performance bulan lalu (ads, konten, leads). Susun insight & lesson learned.
Day 3
Audience research: persona, geografi, pain points, dan prioritas segmentasi.
Day 4
Tentukan 3 tema: Anti-Flek (Facial Brightening + Laser), Skin Glow Week (Facial Premium + D2PL Mula), Bye Jerawat (Acne Facial + PDT Blue Light).
Day 5
Content planning: brief ke editor, susun kalender konten & aset yang dibutuhkan.
Day 6
Setup initial ads: buat ad set, creative, landing link, dan tracking (pixel & UTM).
Day 7
Launch campaign 1: tema Anti-Flek — jalankan iklan awareness & traffic.
Day 8
Organic post: edukasi + before-after (1 Reels, 2 Stories).
Day 9
Monitor & optimize: cek CTR, adjust audience jika CTR & CPL di atas target.
Day 10
Produce doctor-video: short edukasi tentang Anti-Flek treatment (30s).
Day 11
Influencer outreach: finalize 1 micro-collab dan brief content plan.
Day 12
IG Live Q&A bersama dokter — fokus tema Anti-Flek & CTA ke WA.
Day 13
Switch campaign: Skin Glow Week — update creatives & landing page.
Day 14
Upload BTS & results: video facial + D2PL demonstration.
Day 15
Split-test creatives: test 2 video variations, analyze performance.
Day 16
Interactive Reels: quiz & poll untuk engagement & audience insights.
Day 17
Launch micro-giveaway: voucher untuk 5 followers (syarat tag & share).
Day 18
Live Clinic Tour: showcase ambience, machines (Pico, D2PL), & safety.
Day 19
Start "Bye Jerawat" campaign — promos acne facial & PDT blue light.
Day 20
Post testimonial reel: before-after acne case with patient permission.
Day 21
Edukasi post: penyebab jerawat & recommended treatment path.
Day 22
Retargeting push: retarget viewers & website visitors with limited offer.
Day 23
Collab content: doctor + patient testimonial short ("My First Treatment").
Day 24
Performance analysis: compare CPL & conversion rate across 3 themes.
Day 25
Retargeting creative: short messages to warm leads to push booking.
Day 26
Sync with frontliner: update leads DB, note no-shows, & follow-up list.
Day 27
Build final report drafts: CTR, CPL, leads, conversion, ROAS.
Day 28
Final review meeting: lessons learned, budget recap, plan next month.
Day 29
Prep next month's calendar & creatives draft.
Day 30
Wrap-up & celebration: post appreciation to patients & team highlights.
WJP Aesthetic Blueprint
30-Day Editor Journey to 300M by Septian
Admin / Sales / Frontliner — Conversion Blueprint by Septian
30 Days to build response speed, conversion power & loyal patients — interactive to-do board for frontline teams.